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Your centre for research, insights and thought leadership that helps you understand ASEAN markets and the Consumer Intelligence industry
Why Behaviour Archetypes should be the weapon of choice of today’s Marketeers
According to Kotler, studying consumer behaviour is a task that every year has a large influence in the marketing decision […]
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Consumer Intelligence
Unlocking the Hidden Truth of Consumers
In a nutshell, Consumer Intelligence (CI) involves the process of gathering relevant and comprehensive consumer information from varied sources such […]
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Consumer Intelligence
Disrupting The Consumer Data Landscape
Our goal at Dattel is to completely understand the consumers in South East Asia. We live in one of the […]
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