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Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?
Universal Consumer Persona

Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?

Segmenting customers from multiple perspectives enable businesses to discover the hidden truths of consumers and drive better growth. Imagine you […]

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Reimagining ASEAN Consumers – Report #1
Consumer Behavior

Reimagining ASEAN Consumers – Report #1

This report is part of a series to uncover ‘hidden truths’ about the ASEAN consumer. Dattel’s approach to consumer data […]

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Where Did Urban ASEAN Households Buy Groceries?
Vertical

Where Did Urban ASEAN Households Buy Groceries?

In Indonesia and Malaysia, some types of grocery stores are distinctly more popular than others, which is not the case […]

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What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?
Vertical

What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?

In order to eliminate gender bias from the analysis, we restricted our focus to gender-neutral personal care product categories only: […]

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What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?
Vertical

What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?

Malaysian consumers are more likely to rely on a variety of media for content, as compared to their Indonesian and […]

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