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Media Prima Digital Recommended Assets Leveraging to Face the COVID-19 Pandemic

Media Prima Digital Recommended Assets Leveraging to Face the COVID-19 Pandemic

Businesses can harness the aspect of leveraging assets to ensure business sustainability. As the world is facing the repercussions of […]

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Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?
Universal Consumer Persona

Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?

Developing customer personas through holistic & behaviour-first approach give businesses multiple perspectives that enable them to drive better growth. Imagine […]

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The Rise of Behavioural Data for Marketing, Strategy and Innovation
Consumer Behavior

The Rise of Behavioural Data for Marketing, Strategy and Innovation

Understanding consumer holistically will help businesses to thrive during the rapidly changing era The effort to discern the truth behind […]

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The Next Generation of Big Data
Data Science

The Next Generation of Big Data

PICTURE this — your phone wakes you with a pre-set alarm of your choice and flashes the top news of […]

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Unlocking the Hidden Truth of Consumers
Consumer Intelligence

Unlocking the Hidden Truth of Consumers

In a nutshell, Consumer Intelligence (CI) involves the process of gathering relevant and comprehensive consumer information from varied sources such […]

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Disrupting The Consumer Data Landscape
Consumer Intelligence

Disrupting The Consumer Data Landscape

Our goal at Dattel is to completely understand the consumers in South East Asia. We live in one of the […]

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