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Your centre for research, insights and thought leadership that helps you understand ASEAN markets and the Consumer Intelligence industry

At Dattel, we are always working hard to make your Voyager experience more satisfying. Last weekend we released a few […]

The client is a passenger, and as their agency, you need to get them to their desired destination. Advertising agencies […]

Did you know that 20% of Malaysian Facebook users say that they use the platform for online shopping purposes? This […]

According to Kotler, studying consumer behaviour is a task that every year has a large influence in the marketing decision […]

Did you know that Nike’s famous slogan, ‘Just Do It’ has very sinister origins? And yet, the message behind the […]

Once the audience is defined, here are six simple steps in creating marketing communications. 1. Set your objective This essential […]