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Data Capture
Why Marketers Should Shift Focus Beyond Just First-Party Data
Pre-COVID-19, digital advertising followed a pattern. Marketers relied on a familiar set of audience definitions. Creating those definitions took work. […]
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From hair salons to gyms, experts rank 36 activities by coronavirus risk level
As government continue to ease restrictions during the COVID-19 pandemic, the burden of managing risk is shifting to people. Experts […]
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More companies turning to data-driven insights
Start-ups have increased the use of data as a key tool in their businesses MORE property companies are turning to big […]
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Marketers should use a wide variety of criteria to choose third-party data vendor
For the past few years, ‘data-driven marketing’ has been rated one of the most exciting areas of marketing in our […]
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Going beyond marketing demographics September 2019
We analyzed 75,000 YouTube campaigns. Here’s what we learned about using demographic data Hannah Diddams (Advertising Intelligence Analyst at Google) […]
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Overcoming the challenges of data-driven marketing: Bangkok roundtable takeaways
Leveraging data to improve marketing effectiveness has become so commonplace, that using the term ‘data-driven’ with ‘marketing’ almost seems redundant. […]
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