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More companies turning to data-driven insights

More companies turning to data-driven insights

Start-ups have increased the use of data as a key tool in their businesses MORE property companies are turning to big […]

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Marketers should use a wide variety of criteria to choose third-party data vendor

Marketers should use a wide variety of criteria to choose third-party data vendor

For the past few years, ‘data-driven marketing’ has been rated one of the most exciting areas of marketing in our […]

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Going beyond marketing demographics September 2019

Going beyond marketing demographics September 2019

We analyzed 75,000 YouTube campaigns. Here’s what we learned about using demographic data Hannah Diddams (Advertising Intelligence Analyst at Google) […]

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Overcoming the challenges of data-driven marketing: Bangkok roundtable takeaways

Overcoming the challenges of data-driven marketing: Bangkok roundtable takeaways

Leveraging data to improve marketing effectiveness has become so commonplace, that using the term ‘data-driven’ with ‘marketing’ almost seems redundant. […]

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55% of marketers say ‘better use of data’ for audience targeting is a priority in 2019

55% of marketers say ‘better use of data’ for audience targeting is a priority in 2019

Econsultancy has published its 2019 Digital Trends report, in partnership with Adobe, the ninth year running we have conducted this research. […]

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The impetus behind real-time business intelligence

The impetus behind real-time business intelligence

With the marketplace and product lifecycle operating under a constant threat of rapid innovation and change, customer intelligence holds the […]

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