Published on 25 November 2020 in Press Releases
PETALING JAYA, Malaysia, November 25, 2020: Dattel Asia Group, a leading consumer data & analytics company in ASEAN, has recently launched UPLIFT Malaysia – an initiative to empower 10,000 businesses with actionable insights on the latest consumer behaviour through a RM 50 million data fund. This initiative aims to help individuals who have lost job or businesses that are being impacted by the recent economic downturn to recuperate sustainably.
One of the inspirations for UPLIFT was when the CEO of Dattel Asia, Ashran Dato’ Ghazi, met many entrepreneurs struggling with the abrupt shift in consumers’ behaviour due to COVID-19 outbreak. The behavioural shifts caused many consumer-facing businesses uncertain about how, or even if, they should respond to the changes. With so many changes happening at an unprecedented rate, companies do not have the necessary insights that are up-to-date and comprehensive for them to pivot their business or marketing strategy.
To address this, Dattel Asia has partnered with several powerhouses in the industry to launch UPLIFT Malaysia. The primary goal of this initiative is to ensure that businesses in Malaysia have the necessary access to accurate data which are usually made available only to large companies.
Among the industry players that have joined forces with Dattel Asia for UPLIFT Malaysia are BAC Education Group, Transcosmos Malaysia and ZBRA Business Research & Analytics. Also, UPLIFT has gained the support of Institut Keusahawanan Negara (INSKEN), Owners Circle and Kementerian Pembangunan Usahawan dan Koperasi (MEDAC). Dattel Asia hopes more industry players will come forward and contribute to the initiative.
We aspire to uplift 10,000 companies and nurture business communities that are more #celikdata in the country. For you to have a competitive edge in business, you need a reliable source of data that continuously gives you new perspectives of the market.Ashran Dato’ Ghazi
Chief Executive Officer, Dattel Asia Group
Applications for UPLIFT data fund are open to any individuals or companies, especially those interested in consumer-facing business such as retail, fashion, F&B, fitness, beauty, health or snacks. Upon review, successful applicants will receive access to consumer data & training package worth RM 5,000 and weekly updates on consumers’ COVID-19 sentiment and behaviours.
The access to the consumer data & training package is only limited to the first 10,000 eligible applicants. Those who are interested can visit the UPLIFT Malaysia webpage at upliftmy.dattel.asia for more details and apply for the data fund now.
About the Company: Dattel Asia is a fast-growing Consumer Intelligence company that gathers and provides omnichannel consumer data for a holistic understanding of ASEAN consumers. With Dattel’s suite of products & services, businesses are empowered with actionable insights on consumer trends to develop the right strategies and implement tactics effectively at the speed of business to remain relevant in the market and be ahead of the competition.
Having begun operations in 2014, Dattel maintains curated consumer cohorts in Indonesia, Malaysia and Thailand to provide the infrastructures and Consumer Intelligence that allow companies to research and analyse consumers at an unprecedented level of depth, agility and granularity. With the expertise to provide behavioural and attitudinal data across ten lifestyle verticals, Dattel empowers businesses with a holistic and nuanced understanding of ASEAN consumers that allow them to add value to their existing and new customers.
About the CEO: Ashran Dato’ Ghazi is the Chief Executive Office of Dattel Asia Group. With previous roles in government as the CEO of Malaysian Global Innovation & Creativity Centre (MaGIC) in May 2016 to the co-founder of Joota and to Chairman of myNEF, myHarapan, Ashran is a well-known figure in the entrepreneurship and innovation ecosystem across ASEAN.