This report is part of a series to uncover ‘hidden truths’ about the ASEAN consumer. Dattel’s approach to consumer data and consumer intelligence emerged from observations on consumer behaviour and conventional market research methods. A key observation pertains to socio-economic classification.

Subsequent reports will study a cohort of consumers through the curated panel to discover patterns of behaviour across the verticals. The demographic variables will only be introduced at this latter stage.

Submit this form to request for the digital copy of “Reimagining ASEAN Consumers - Report #1”.

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Alternatively, do drop-by our office and speak to us directly.



PT. Dattel Mitra Asia

HDI Hive Menteng, 5th Floor, Unit A-B,
Jl. Probolinggo No.18, Menteng,
Jakarta 10350, Indonesia.

(T) +6221 3917 799
(F) +6221 3917 799



Dattel Sdn. Bhd.

Unit 5-9-5, Block 5, VSQ @ PJ City Centre,
Jalan Utara, 46200 Petaling Jaya,
Selangor Darul Ehsan, Malaysia.

(T) +603 7931 1006
(F) +603 7931 9006



Dattel Pte. Ltd.

30, Cecil Street,
#19-08 Prudential Tower,
Singapore 049712.

(T) +65 6950 7025



Dattel Co., Ltd.

191/13, CTI Tower, Level 29,
Ratchadaphisek Road, Khwaeng Khlong Toei, Khet Khlong Toei, 10110 Bangkok, Thailand.

(T) +662 258 3165

Coming Soon

We are expanding our business regionally and will have offices in these locations soon.