UPLIFT-Malaysia

Request Your Own Dattel Insights

Get the Consumer Intelligence report for your business across various fast-moving verticals.

Dattel Vyager Dashboard
  • Actionable Insights
    Easy-to-understand & suitable for all including SMEs & start-ups.
  • Product of Interest
    Insights are specific to product category to ensure relevance.
  • Consumer Intelligence Platform
    1-month access to Dattel Voyager for more discoveries.
  • UPLIFT Data Fund
    Eligibility to apply for RM 5,000 data fund to accelerate growth.
  • Professional Data Consultancy
    Personalised onboarding session for reports & platform.

Keen to get fresh perspectives on consumer behaviour in the new normal?

Submit your details below to get a sample & complementary walkthrough of the report.

  • Select the type of sample report(s) that you would like to receive.

Dattel’s Approach

Bottom Up

Bottom Up

Instead of an industry-led approach, the reports are consumer-first and aim to understand their behaviours & journeys holistically.

Omnichannel Data Capture

Omnichannel Data Capture

The data are captured through various technologies beyond surveys to get multi-dimensioned longitudinal data of consumers.

Data Science

Data Science

The multifaceted consumer data can be cross-tabulated across multiple typologies, dimensions and verticals for multiple perspectives.

Custom Report I

Market Sizing

  • Purpose
    • Know potential market size for your product
    • Know the size of market that already interacts with your brand
  • Requirement
    • Product category
    • Target market – demographics, behaviour
    • * Profile and size of segment(s) that interact(s) with client’s brand
  • Actions
    • Stick to market segment
    • Explore different market segment
    • Look into different product offering for assessed market segment


Custom Report II

Customer Persona

  • Purpose
    • Understand the profile of your target customer (likes and dislikes, behaviour, habits, values)
    • Understand how many different profiles there are
  • Requirement
    • Product category
    • Target market – demographics, behaviour
  • Actions
    • Select customer personas to prioritise for targeting
    • Use persona as guide to optimise overall marketing strategy



Custom Report III

Product-Market Fit

  • Purpose
    • Know if product is positioned for the right market
    • Know how to position product better to attract consumers
  • Requirement
    • Product category
    • Target market – demographics, behaviour
  • Actions
    • Adjust product benefits for current market
    • Pivot to different segment
    • Expand product range to address different market needs



Custom Report IV

Marketing Channels

  • Purpose
    • Know preferred channels of communication and distribution among target segment
  • Requirement
    • Product category
    • Target market – demographics, behaviour
  • Actions
    • Optimise marketing communications spending by channel
    • Strengthen current distribution
    • Adjust distribution channel strategy



Overview

How UPLIFT Malaysia Started?

The abrupt shift in consumers’ behaviour due to COVID-19 outbreak has had a strong influence on the global economy that was already on a downward trend. It caused many consumer-facing businesses uncertain about how, or even if, they should respond to the changes. With so many shifts happening at an unprecedented rate, companies do not have the necessary data that is up-to-date and comprehensive for them to pivot their business or marketing strategy.

To address this, Dattel has partnered with several powerhouses in the industry to launch UPLIFT Malaysia. The primary goal of this initiative is to ensure that businesses in Malaysia have the necessary access to accurate data which are usually made available only to large companies. Secondly, with the right source of data, companies need to be able to uncover actionable insights effortlessly and make data-driven business decisions.

What are the UPLIFT Benefits to Your Business?

UPLIFT is an initiative by Dattel for businesses to get support and insights during these uncertain times. As a Consumer Intelligence company, we take pride in not just presenting data but also nurturing actionable insights.

We want to able to empower you with the necessary knowledge on consumer behaviours and confidence in making the best decision forward due to the impact of COVID-19 and economic slowdown. Through UPLIFT, you will be able to:

  • Discover the right product for the right target market.
  • Develop effective marketing and advertising campaigns.
  • Make data-driven product innovations and business decisions.

Why Should You Join UPLIFT?

Through UPLIFT, you will be able to gain many benefits that will put you in a better position to ride the waves of COVID-19 recovery in a timely and appropriate manner.

Consumer Intelligence

Consumer Intelligence

Data & analytics of consumer lifestyle with behaviour during COVID-19.

Training

Training

Exclusive training on how to GROW your business with data.

Consultancy

Consultancy

Special rates for one to one business coaching and advisory.

Strategic Partners
  • BAC Education
  • Transcosmos
  • ZBRA
Supported By
  • INSKEN
  • Owners Circle
  • MEDAC

Related Contents

An index of news, media releases and statements related to consumer behaviours & COVID-19.