UPLIFT DISCOVERY
Date: 14 – 16 January 2021
Time: 9.30 a.m. – 12.30 p.m.
Channel: Zoom Live Webinar
Don’t miss this exclusive business coaching with Consumer Intelligence experts and discover how you can capitalise on consumer data and state-of-mind during movement control into viable business opportunities.
Who Will Be Featured?
As a consultant in ZBRA, Jonathan Quek will be consulting and coaching SMEs on the right product-to-market fit. Through the power of consumer intelligence data, he will also consult businesses on creating effective marketing strategies based on digital consumer intelligence tools. Based on his years of experience nurturing SMEs in Owners Circle, he is well-positioned to developing a deep business model that creates strong valuation for businesses.
Jonathan Quek
Founder & Chief Visionary Officer
Owners Circle
About the Webinar
Your training will be conducted over Zoom over the course of 3 days in 3-hour blocks. After the training each day, you will be given homework based on the day’s learning.
At the end of Day 3, you will go into a 10-day challenge where you will need to make RM10,000 in 10 days based on what you learnt. An accountability group will be put in place to make sure all of you support each other to reach your goals.
Day 0 – Orientation Program
- How Dattel Data works?
Day 1 – Market Research
- How to develop your customer avatar?
- Understanding Market Positioning
Day 2 – Product Research
- How to develop your Product Innovation Canvas?
- Analyzing your competitor using e-commerce platforms & online forums
- Homework: Creating the Product Innovation Canvas
Day 3 – Product to Market Fit
- How to develop your Brand Strategy Canvas?
- Profitable Partnerships
- How 10K Challenge Works?
Day 4 – 14 – 10-Days Pivot to Profit Challenge
- Daily support & coaching to reach objective
Overview
How UPLIFT Malaysia Started?
The abrupt shift in consumers’ behaviour due to COVID-19 outbreak has had a strong influence on the global economy that was already on a downward trend. It caused many consumer-facing businesses uncertain about how, or even if, they should respond to the changes. With so many shifts happening at an unprecedented rate, companies do not have the necessary data that is up-to-date and comprehensive for them to pivot their business or marketing strategy.
To address this, Dattel has partnered with several powerhouses in the industry to launch UPLIFT Malaysia. The primary goal of this initiative is to ensure that businesses in Malaysia have the necessary access to accurate data which are usually made available only to large companies. Secondly, with the right source of data, companies need to be able to uncover actionable insights effortlessly and make data-driven business decisions.
What are the UPLIFT Benefits to Your Business?
UPLIFT is an initiative by Dattel for businesses to get support and insights during these uncertain times. As a Consumer Intelligence company, we take pride in not just presenting data but also nurturing actionable insights.
We want to able to empower you with the necessary knowledge on consumer behaviours and confidence in making the best decision forward due to the impact of COVID-19 and economic slowdown. Through UPLIFT, you will be able to:
- Discover the right product for the right target market.
- Develop effective marketing and advertising campaigns.
- Make data-driven product innovations and business decisions.
Why Should You Join UPLIFT?
Through UPLIFT, you will be able to gain many benefits that will put you in a better position to ride the waves of COVID-19 recovery in a timely and appropriate manner.
Consumer Intelligence
Data & analytics of consumer lifestyle with behaviour during COVID-19.
Training
Exclusive training on how to GROW your business with data.
Consultancy
Special rates for one to one business coaching and advisory.
Related Contents
An index of news, media releases and statements related to consumer behaviours & COVID-19.