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ABOUT US
Dattel gives you a holistic understanding of ASEAN consumers
Our Vision
Driving Success in ASEAN’s Dynamic Markets
Our Mission
Transforming Business Potential Through Innovation and Insights
At Dattel, we redefine market intelligence by going beyond conventional approaches. Leveraging the latest in AI and advanced marketing strategies, we empower businesses with actionable insights to navigate ASEAN’s dynamic and diverse markets. By combining precision data collection with deep regional expertise, we help organizations unlock growth opportunities and build meaningful connections with their target audiences.
Our Advantages
"Your Trusted Partner in ASEAN Markets"
ASEAN is one of the world’s most dynamic and rapidly growing regions, presenting immense opportunities alongside challenges like market diversity and fragmentation. Since 2014, Dattel has been enabling businesses to thrive in this complex landscape by delivering reliable, granular, and actionable intelligence. With our innovative tools and strategies, we provide a comprehensive understanding of ASEAN’s evolving marketplace, helping businesses gain a competitive edge and create long-lasting value.
Milestones
Milestones
exciting journey starts now!
2014
-
Started operations in Malaysia.
​
-
Developed in-house data capture and quality assurance platform.
2015
Expanded to Thailand
2016
Expanded to Indonesia
2017
Successfully engaged a total of 600,000 respondents in Malaysia, Indonesia and Thailand
2018
-
Started the next phase of Consumer Intelligence by developing products Voyager, Sentinel and Pathfinder.
​
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Filed patent in MyIPO for AI technology in Quality Assurance
2019
Released products Voyager beta to acquire feedback and refine offerings
2020
Official launch of Consumer Intelligence flagship product, Voyager
2021
-
UPLIFT Malaysia & Thailand: A program from November 2020 to March 2021 aimed at helping SMEs become data-driven during the pandemic, featuring a RM50 million data fund.
​
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#CelikDataEcommerce: A partnership between Dattel and EasyStore launched in July 2021.
​
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UPLIFT Malaysia Data-Driven Marketing: A business coaching webinar held from January 13–16, 2021.
2022
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Dattel and REV Media Group (RMG) partnered to create a self-service platform to help small and medium-sized enterprises (SMEs) use data-driven advertising. The platform, powered by AI, helps businesses target audiences based on strategic consumer insights.
-
OHSEM ADS is a event to educate SMEs on the benefits of advertising on REV Media Network.
-
In early 2022, Dattel released updates to Voyager, including segmentation by consumer values and improved ad-targeting algorithms.
2023
-
OHSEM360 2023 is an annual event organized by Dattel Asia Group with the support of REV Media Group and MDEC.​
OHSEM360 is a conference for SME entrepreneurs, offering insights into diverse technologies and marketing solutions applicable to their businesses. It showcases the latest marketing tools and platforms.​
2024
-
​OHSEM360 2024 will focus on the theme "AI + Data = Growth," featuring experts like Ashran Dato' Ghazi, CEO of Dattel Asia Group, who will discuss the role of AI and data in enhancing SME marketing and business.
-
Lauching MyDataHub.ai an initiative from MDEC and Dattel to provide a platform for businesses to manage, control, use and share all the business digital data in one place to get fast access to financing and better marketing analytics.
2025
Coming Soon
Milestones
exciting journey starts now!
2015
-
Expanded to Thailand
2014
-
Started operations in Malaysia.
​
-
Developed in-house data capture and quality assurance platform.
2016
-
Expanded to Indonesia
2017
-
Successfully engaged a total of 600,000 respondents in Malaysia, Indonesia and Thailand
2019
-
Released products Voyager beta to acquire feedback and refine offerings
2018
-
Started the next phase of Consumer Intelligence by developing products Voyager, Sentinel and Pathfinder.
​
-
Filed patent in MyIPO for AI technology in Quality Assurance
2021
2020
-
Official launch of Consumer Intelligence flagship product, Voyager
-
UPLIFT Malaysia & Thailand: A program from November 2020 to March 2021 aimed at helping SMEs become data-driven during the pandemic, featuring a RM50 million data fund.
​
-
#CelikDataEcommerce: A partnership between Dattel and EasyStore launched in July 2021.
​
-
UPLIFT Malaysia Data-Driven Marketing: A business coaching webinar held from January 13–16, 2021.
2022
-
Dattel and REV Media Group (RMG) partnered to create a self-service platform to help small and medium-sized enterprises (SMEs) use data-driven advertising. The platform, powered by AI, helps businesses target audiences based on strategic consumer insights.
-
OHSEM ADS is a event to educate SMEs on the benefits of advertising on REV Media Network.
-
In early 2022, Dattel released updates to Voyager, including segmentation by consumer values and improved ad-targeting algorithms.
2023
-
OHSEM360 2023 is an annual event organized by Dattel Asia Group with the support of REV Media Group and MDEC.​
OHSEM360 is a conference for SME entrepreneurs, offering insights into diverse technologies and marketing solutions applicable to their businesses. It showcases the latest marketing tools and platforms.​
2024
-
​OHSEM360 2024 will focus on the theme "AI + Data = Growth," featuring experts like Ashran Dato' Ghazi, CEO of Dattel Asia Group, who will discuss the role of AI and data in enhancing SME marketing and business.
-
Lauching MyDataHub.ai an initiative from MDEC and Dattel to provide a platform for businesses to manage, control, use and share all the business digital data in one place to get fast access to financing and better marketing analytics.
2025
Driving Innovation Forward
In 2025, we are committed to scaling new heights by introducing advanced tools and solutions that empower SMEs globally. Our focus will be on fostering sustainable growth, leveraging cutting-edge AI technologies, and building strategic collaborations to redefine success for businesses
Leadership
incredible leadership team!
Ashran Dato' Ghazi
Chief Executive Officer
With roles in government as the CEO of Malaysian Global Innovation & Creativity Centre (MaGIC) in May 2016 to co-founder of Joota and to Chairman of myNEF, myHarapan, Ashran is a well-known figure in the entrepreneurship and innovation ecosystem across ASEAN.
Leadership
incredible leadership team!
Ashran Dato' Ghazi
Chief Executive Officer
With roles in government as the CEO of Malaysian Global Innovation & Creativity Centre (MaGIC) in May 2016 to co-founder of Joota and to Chairman of myNEF, myHarapan, Ashran is a well-known figure in the entrepreneurship and innovation ecosystem across ASEAN.
Dattel’s Approach
The Dattel Approach means that we take a bottom up and holistic view of the consumer.
Dattel’s Approach
The Dattel Approach means that we take a bottom up and holistic view of the consumer.
Data-Driven Decision Making
Instead of an industry-led approach, we are consumer first and aim to understand consumers and their journeys holistically.
How it works
Dattel takes a bottom up and holistic view of the consumer. Together with data captured via different methodologies and technology, get trustworthy data that can be cross-tabulated for deeper insights.
Advanced Data Matrix
Our up-to-date longitudinal data from 10 verticals, 4 typologies and 3 dimensions can be explored and cross tabulated to give an unprecedented level of agility and depth.
Verified Respondents and Quality Assured Data
Our vetted ASEAN panelists provide responses that are quality assured for falsification free data you can trust, or your money back.
Omnichannel Data Gathering
We continuously gather data using multiple channels like our app, home sensors and more so you get timely and multifaceted insights on your consumers.
User-Friendly Platform
Visualise and stack on-demand ASEAN market consumer data easily on our agile and intuitive platform to gain new insights.
How it works
Dattel takes a bottom up and holistic view of the consumer. Together with data captured via different methodologies and technology, get trustworthy data that can be cross-tabulated for deeper insights.
Advanced Data Matrix
Our up-to-date longitudinal data from 10 verticals, 4 typologies and 3 dimensions can be explored and cross tabulated to give an unprecedented level of agility and depth.
OUT COME
Actionable market insights
Get the data you need to inform your business strategy.
OUT COME
Actionable market insights
Get the data you need to inform your business strategy.
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