Consumer Intelligence

Make intelligent business decisions with Dattel

Understand consumers holistically

We collect longitudinal data from vetted respondents and through omnichannel data capture so that you can have a more complete and trustworthy understanding of your consumer upon which to build your strategy

Get actionable insights

Easily explore and visualise rich data on our platform to identify new angles to market to your consumers and spot new opportunities in their consumption behaviours you can capitalise on

Find untapped segments

Compare data captured from different channels and verticals to discover previously unidentified potential customers from parallel industries and markets

Ready to explore our products?

We have 4 features that meet your specific needs.

Persona Analytics

Microsegment customers and profile them using Demographic, Lifestyle, Media, Shopping, Brand Usage and their Values.
Save Customer Persona and push to Facebook for your ads targeting.

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Diagnostic Prescriptive Analytics

Helps you assess your / competitors Brand health, Customer Journey and helps you discover Values.
Our Advocacy Index and 5As Customer Journey benchmark allows you to strategize better in addressing the market.
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Insights

The perfect starting point in doing your analysis for identifying Market sizing.
Customer Persona and Customer Messaging.

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Navigate

Multi Dimensional Workspace to cross analyze millions of ready consumer behavior data points. Leverage on data from 10 aspects of a consumer’s life and discover your edge.
Leverage on data from 10 aspects of a consumer’s life and discover your edge.

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What our partners say

Shubhabrata Sarkar
President Director
Dentsu Indonesia
Maureen Tan Andersen
Chief Executive Officer, Thailand
Wunderman Thompson
Prasit Kunanuphanchai
Head of Brand and Digital Planning
BBDO Bangkok
Johnson Tan
Managing Director
Pinnacle Analytics

Data is a passive whisper from the past, however recent. It is intelligent, the incisive analysis that unearths the story lurking beneath. We work with Dattel to give data that voice, that emotion, a future, all of which the cross-vertical tabs promise to throw up vividly. It will change how marketers ought to view consumer choice dynamics: honestly.

Shubhabrata Sarkar President Director, Dentsu Indonesia

As we all know, Data is the new Oil. With a company like Dattel, organisations are now able to access a wealth of valuable data that can help to better define and refine into valuable insights that in turn, drives better creativity and growth for clients.

Maureen Tan Andersen Chief Executive Officer, Thailand

The UI of Voyager is one of the most super user-friendly platforms. It’s very well designed to present data in a simplified way.

Prasit Kunanuphanchai Head of Brand and Digital Planning

Dattel’s innovation in data acquisition has indeed showcased a new frontier in the data science industry.

Johnson Tan Managing Director