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Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?
Universal Consumer Persona

Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?

Developing customer personas through holistic & behaviour-first approach give businesses multiple perspectives that enable them to drive better growth. Imagine […]

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The Next Generation of Big Data
Data Science

The Next Generation of Big Data

PICTURE this — your phone wakes you with a pre-set alarm of your choice and flashes the top news of […]

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Unlocking the Hidden Truth of Consumers
Consumer Intelligence

Unlocking the Hidden Truth of Consumers

In a nutshell, Consumer Intelligence (CI) involves the process of gathering relevant and comprehensive consumer information from varied sources such […]

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Disrupting The Consumer Data Landscape
Consumer Intelligence

Disrupting The Consumer Data Landscape

Our goal at Dattel is to completely understand the consumers in South East Asia. We live in one of the […]

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In the Business of Transforming ‘Bad’ Jobs To ‘Good’ Job
Data Capture

In the Business of Transforming ‘Bad’ Jobs To ‘Good’ Job

As the world continues to lurk between socio-economic, political and financial uncertainties, Malaysia has demonstrated resilience, remaining positive that growth […]

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New Glass, Old Wine: In Pursuit of Data with Integrity
Data Capture

New Glass, Old Wine: In Pursuit of Data with Integrity

BHAG. The impactful four letters from the book, Built to Last: Successful Habits of Visionary Companies by Jim Collins and […]

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