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Why Behaviour Archetypes should be the weapon of choice of today’s Marketeers

Why Behaviour Archetypes should be the weapon of choice of today’s Marketeers

According to Kotler, studying consumer behaviour is a task that every year has a  large  influence  in  the  marketing  decision  […]

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Constructing effective consumer messaging

Constructing effective consumer messaging

Did you know that Nike’s famous slogan, ‘Just Do It’ has very sinister origins? And yet, the message behind the […]

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6 types in creating marketing communication

6 types in creating marketing communication

Once the audience is defined, here are six simple steps in creating marketing communications. 1. Set your objective This essential […]

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Why you need to get your marketing communications right?

Why you need to get your marketing communications right?

There was a time when brands and advertisers hold the cards in the consumer-brand relationship. Brands would creatively persuade consumers […]

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Types of Customer Segmentation You Can Start Using Now
Marketing

Types of Customer Segmentation You Can Start Using Now

If you are not segmenting your target audience or market, and instead of treating them as one block of like-minded […]

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Media Prima Digital Recommended Assets Leveraging to Face the COVID-19 Pandemic

Media Prima Digital Recommended Assets Leveraging to Face the COVID-19 Pandemic

Businesses can harness the aspect of leveraging assets to ensure business sustainability. As the world is facing the repercussions of […]

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