Pathfinder Listings
Your centre for research, insights and thought leadership that helps you understand ASEAN markets and the Consumer Intelligence industry
Universal Consumer Persona
Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?
Developing customer personas through holistic & behaviour-first approach give businesses multiple perspectives that enable them to drive better growth. Imagine […]
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Data Science
The Next Generation of Big Data
PICTURE this — your phone wakes you with a pre-set alarm of your choice and flashes the top news of […]
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Consumer Intelligence
Unlocking the Hidden Truth of Consumers
In a nutshell, Consumer Intelligence (CI) involves the process of gathering relevant and comprehensive consumer information from varied sources such […]
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Consumer Intelligence
Disrupting The Consumer Data Landscape
Our goal at Dattel is to completely understand the consumers in South East Asia. We live in one of the […]
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Data Capture
In the Business of Transforming ‘Bad’ Jobs To ‘Good’ Job
As the world continues to lurk between socio-economic, political and financial uncertainties, Malaysia has demonstrated resilience, remaining positive that growth […]
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Data Capture
New Glass, Old Wine: In Pursuit of Data with Integrity
BHAG. The impactful four letters from the book, Built to Last: Successful Habits of Visionary Companies by Jim Collins and […]
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