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3 reasons why your Facebook targeting is not working and how you can fix them!
Did you know that 20% of Malaysian Facebook users say that they use the platform for online shopping purposes? This […]
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HOW AGENCIES CAN USE DATA TO IMPRESS CLIENTS
The client is a passenger, and as their agency, you need to get them to their desired destination. Advertising agencies […]
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Why Behaviour Archetypes should be the weapon of choice of today’s Marketeers
According to Kotler, studying consumer behaviour is a task that every year has a large influence in the marketing decision […]
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Constructing effective consumer messaging
Did you know that Nike’s famous slogan, ‘Just Do It’ has very sinister origins? And yet, the message behind the […]
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6 types in creating marketing communication
Once the audience is defined, here are six simple steps in creating marketing communications. 1. Set your objective This essential […]
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Why you need to get your marketing communications right?
There was a time when brands and advertisers hold the cards in the consumer-brand relationship. Brands would creatively persuade consumers […]
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