Pathfinder Listings

Why Behaviour Archetypes should be the weapon of choice of today’s Marketeers

According to Kotler, studying consumer behaviour is a task that every year has a  large  influence  in  the  marketing  decision  […]

Constructing effective consumer messaging

Did you know that Nike’s famous slogan, ‘Just Do It’ has very sinister origins? And yet, the message behind the […]

6 types in creating marketing communication

Once the audience is defined, here are six simple steps in creating marketing communications. 1. Set your objective This essential […]

Why you need to get your marketing communications right?

There was a time when brands and advertisers hold the cards in the consumer-brand relationship. Brands would creatively persuade consumers […]

Marketing

Types of Customer Segmentation You Can Start Using Now

If you are not segmenting your target audience or market, and instead of treating them as one block of like-minded […]

Media Prima Digital Recommended Assets Leveraging to Face the COVID-19 Pandemic

Businesses can harness the aspect of leveraging assets to ensure business sustainability. As the world is facing the repercussions of […]