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3 reasons why your Facebook targeting is not working and how you can fix them!

3 reasons why your Facebook targeting is not working and how you can fix them!

Did you know that 20% of Malaysian Facebook users say that they use the platform for online shopping purposes?  This […]

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HOW AGENCIES CAN USE DATA TO IMPRESS CLIENTS

HOW AGENCIES CAN USE DATA TO IMPRESS CLIENTS

The client is a passenger, and as their agency, you need to get them to their desired destination.  Advertising agencies […]

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Why Behaviour Archetypes should be the weapon of choice of today’s Marketeers

Why Behaviour Archetypes should be the weapon of choice of today’s Marketeers

According to Kotler, studying consumer behaviour is a task that every year has a  large  influence  in  the  marketing  decision  […]

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Constructing effective consumer messaging

Constructing effective consumer messaging

Did you know that Nike’s famous slogan, ‘Just Do It’ has very sinister origins? And yet, the message behind the […]

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6 types in creating marketing communication

6 types in creating marketing communication

Once the audience is defined, here are six simple steps in creating marketing communications. 1. Set your objective This essential […]

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Why you need to get your marketing communications right?

Why you need to get your marketing communications right?

There was a time when brands and advertisers hold the cards in the consumer-brand relationship. Brands would creatively persuade consumers […]

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