We strive to transform Customer Intelligence by disrupting existing consumer research conventions. We believe in taking a data-driven and consumer-centric approach while maintaining data integrity. Through omnichannel data capture that meets our stringent quality control standards, we provide an accurate, holistic and trustworthy understanding of consumers that businesses can use to build meaningful relationships with their customers.
ASEAN holds huge business potential as the fastest growing region in the world. However, due to its diversity, market fragmentation and fast-paced urbanisation and industrialisation, it is a difficult region to thrive in. Dattel was therefore established in 2014 to provide the tools and Consumer Intelligence that allows companies to research and analyse reliable ASEAN at an unprecedented level of depth, agility and granularity. This empowers business with a holistic and nuanced understanding of ASEAN customers that allows them to add value to new and existing their customers.
Started operations in Malaysia
Developed in-house data capture and quality assurance platform
Expanded to Thailand
Expanded to Indonesia
Successfully engaged a total of 600,000 respondents in Malaysia, Indonesia and Thailand
Started the next phase of Consumer Intelligence by developing products Voyager, Sentinel and Pathfinder
Filed patent in MyIPO for AI technology in Quality Assurance
Released products Voyager beta to acquire feedback and refine offerings
Official launch of Consumer Intelligence flagship product, Voyager
The leadership team has an powerful blend of expertise and experience across the Consumer Intelligence, technology and entrepreneurship communities.
With roles in government as the CEO of Malaysian Global Innovation & Creativity Centre (MaGIC) in May 2016 to co-founder of Joota and to Chairman of myNEF, myHarapan, Ashran is a well-known figure in the entrepreneurship and innovation ecosystem across ASEAN.
The Dattel Approach means that we take a bottom up and holistic view of the consumer.
See methodology
Instead of an industry-led approach, we are consumer first and aim to understand consumers and their journeys holistically.
We use a variety of data capture technologies beyond surveys including the Dattel app, wearables, in-home sensors and much more to get multi-dimensional longitudinal data on ASEAN consumers.
Not only is our data rich and multifaceted but designed to be able to be cross-tabulated across multiple typologies, dimensions and verticals for ultimate flexibility and agility when massaging data.
