Pathfinder Listings

OHSEM ADS 2022 targets to impact 3,000 SMEs

OHSEM ADS 2022 targets to impact 3,000 SMEs Access to New Advertising Technology to Accelerate ROI with the Power of […]

3 reasons why your Facebook targeting is not working and how you can fix them!

Did you know that 20% of Malaysian Facebook users say that they use the platform for online shopping purposes?  This […]

Data Capture

Why Marketers Should Shift Focus Beyond Just First-Party Data

Pre-COVID-19, digital advertising followed a pattern. Marketers relied on a familiar set of audience definitions. Creating those definitions took work. […]

From hair salons to gyms, experts rank 36 activities by coronavirus risk level

As government continue to ease restrictions during the COVID-19 pandemic, the burden of managing risk is shifting to people. Experts […]

More companies turning to data-driven insights

Start-ups have increased the use of data as a key tool in their businesses MORE property companies are turning to big […]

Marketers should use a wide variety of criteria to choose third-party data vendor

For the past few years, ‘data-driven marketing’ has been rated one of the most exciting areas of marketing in our […]

Going beyond marketing demographics September 2019

We analyzed 75,000 YouTube campaigns. Here’s what we learned about using demographic data Hannah Diddams (Advertising Intelligence Analyst at Google) […]

Overcoming the challenges of data-driven marketing: Bangkok roundtable takeaways

Leveraging data to improve marketing effectiveness has become so commonplace, that using the term ‘data-driven’ with ‘marketing’ almost seems redundant. […]