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3 reasons why your Facebook targeting is not working and how you can fix them!

3 reasons why your Facebook targeting is not working and how you can fix them!

Did you know that 20% of Malaysian Facebook users say that they use the platform for online shopping purposes?  This […]

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Why Marketers Should Shift Focus Beyond Just First-Party Data
Data Capture

Why Marketers Should Shift Focus Beyond Just First-Party Data

Pre-COVID-19, digital advertising followed a pattern. Marketers relied on a familiar set of audience definitions. Creating those definitions took work. […]

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From hair salons to gyms, experts rank 36 activities by coronavirus risk level

From hair salons to gyms, experts rank 36 activities by coronavirus risk level

As government continue to ease restrictions during the COVID-19 pandemic, the burden of managing risk is shifting to people. Experts […]

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More companies turning to data-driven insights

More companies turning to data-driven insights

Start-ups have increased the use of data as a key tool in their businesses MORE property companies are turning to big […]

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Marketers should use a wide variety of criteria to choose third-party data vendor

Marketers should use a wide variety of criteria to choose third-party data vendor

For the past few years, ‘data-driven marketing’ has been rated one of the most exciting areas of marketing in our […]

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Going beyond marketing demographics September 2019

Going beyond marketing demographics September 2019

We analyzed 75,000 YouTube campaigns. Here’s what we learned about using demographic data Hannah Diddams (Advertising Intelligence Analyst at Google) […]

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Overcoming the challenges of data-driven marketing: Bangkok roundtable takeaways

Overcoming the challenges of data-driven marketing: Bangkok roundtable takeaways

Leveraging data to improve marketing effectiveness has become so commonplace, that using the term ‘data-driven’ with ‘marketing’ almost seems redundant. […]

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