Conventional survey-based consumer research practices are often expensive and produce low quality results. For example, in addition to a long preparation period (as much as 6 months), research studies are carried out at most twice a year which is too infrequent for rapid industries. The lengthy process also makes running research expensive too. Furthermore, survey-based research yields one-dimensional data because it does not consider other aspects of consumer’s life besides their responses and is prone to falsification. Ultimately, for data that is this inaccurate, outdated and lacking in depth, the costs are high.
Even with existing data, it is hard to analyse consumer behaviour across different industries and aspects. This is because independent studies with different samples of respondents and scopes of study cannot be compared. To address these issues, Voyager continuously gathers rich data from the same respondent cohort through omnichannel data capture and across 150 categories. This means there is holistic and detailed on-demand consumer journey data that can be stacked for comparison and analysis. All at highly competitive prices.