Longitudinal Cohort Data-Capture

Data that truly represents ASEAN

Conventional survey-based consumer research practices are often expensive and produce low quality results. For example, in addition to a long preparation period (as much as 6 months), research studies are carried out at most twice a year which is too infrequent for rapid industries. The lengthy process also makes running research expensive too. Furthermore, survey-based research yields one-dimensional data because it does not consider other aspects of consumer’s life besides their responses and is prone to falsification. Ultimately, for data that is inaccurate, outdated and lacking in depth, the costs are high.

Even with existing data, it is hard to analyse consumer behaviour across different industries and aspects. This is because independent studies with different samples of respondents and scopes of study cannot be compared. To address these issues, Voyager continuously gathers rich data from the same respondent cohort through omnichannel data capture and across 150 categories. This means there is holistic and detailed on-demand consumer journey data that can be stacked for comparison and analysis. All at highly competitive prices.

UP TO DATE AND ACCURATE DATA

Fresh data for a detailed picture

We work hard to ensure that you have current data you can trust.

How it works
Representative of ASEAN

Representative of ASEAN

Our panel of respondents is carefully selected to represent ASEAN’s populace.

Longitudinal consumer data

Longitudinal consumer data

We continuously collect data from the same cohort from a variety of aspects to give you insight into how consumers change over time.

Frequent updates

Frequent updates

We gather data frequently, more than thrice annually for fast-moving verticals and more often than conventional market research practices, to provide on-demand ASEAN consumer data.

100% falsification free

100% falsification free

Our panel’s responses are guaranteed falsification free with our state of the art quality assurance methods. We use Artificial Intelligence and Machine Learning to spot and remove inconsistencies and inaccuracies.

Learn more: Verified respondents, AI & ML assisted Quality Assurance

EASY ANALYSIS AND VISUALISATION

Intuitive platform and ready data

See how you can explore, visualise and supplement on-demand data like never before.

Analyse Stackable Datasets

Analyse Stackable Datasets

Analyse and compare ready data that covers 150 categories (10 verticals, 4 typologies and 3 dimensions) with unmatched flexibility on our platform.

Abundant visualisation

Abundant visualisation

Display data in a wide variety of forms to assist with research, analysis and reports.

Instant Reports and Preloaded datasets

Instant Reports and Preloaded datasets

Access on-demand ASEAN datasets for quick research and produce instant reports to inform your decisions in a snap.

Supplementary data and analysis

Supplementary data and analysis

Add more data with bespoke research done on Sentinel or engage our professional data support, Pathfinder, for deeper and more meaningful insights.

Learn more: Dattel Methodology, Omnichannel Data Gathering

How it works

The UI of Voyager is one of the most super user-friendly platforms. It’s very well designed to present data in a simplified way.

Prasit Kunanuphanchai
Head of Brand and Digital Planning

Powering data-driven strategies

See how organisations uncover more actionable insights with Voyager

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