Problem Landscape

ASEAN is a complex region

The region’s diversity, fast pace and large populations make it difficult to understand without sufficient detail.

Diverse Landscape

Diverse Landscape

With each country being so different from the next in almost every way, there are no blanket answers or solutions.

Fast Moving

Fast Moving

Rapid technological advances, urbanisation and melding industries means that ASEAN markets are constantly shifting.

Fragmented

Fragmented

Each market has a vast number of players that cater to varied tastes at all price points. Increasingly savvy consumers have their pick.

Problem Landscape

Consumer research challenges

Top Down

Data collection is dictated by industry which means the data is biased towards supporting existing ideas.

Incomplete Data

Data collected is one dimensional and siloed because it is taken from a specific perspective. As a result, it lacks nuance.

Slow and Disconnected

Conventional data capture is slow and insufficiently frequent. Data across industries cannot be connected for greater insights.

Benefits

Get the full picture

Dattel provides a holistic understanding of your consumers so you can find and acquire new customers while retaining and growing your existing base.

Untapped Segments

Untapped Segments

Discover previously unidentified potential customers from parallel industries and markets

Holistic Understanding

Holistic Understanding

Get a nuanced 360 view of your customers that will allow you to craft targeted communications

New Opportunities

New Opportunities

Holistic customer data means more opportunities for you to identify and capitalise on consumers’ unanticipated consumption behaviours

Outcomes

Actionable market insights

Get the data you need to inform your business strategy.

Customer Personas

Build customer personas using factual consumer data

Brand Equity

Determine actual brand equity before, during or after campaigns

Locations

Identify consumer’s movement, point of interest and sales channels

Behaviour Forecast

Recognise purchase likelihood and frequency to predict consumer trends

Methodology

How it works

The Dattel Methodology takes a bottom up and holistic view of the consumer. Together with data captured via different methodologies and technology, get trustworthy data that can be cross-tabulated for deeper insights.

Advanced Data Matrix

Advanced Data Matrix

Our up-to-date longitudinal data from 10 verticals, 4 typologies and 3 dimensions can be explored and cross tabulated to give an unprecedented level of agility and depth.

Omnichannel Data Gathering

Omnichannel Data Gathering

We continuously gather data using multiple channels like our app, home sensors and more so you get timely and multifaceted insights on your consumers.

Verified Respondents and Quality Assured Data

Verified Respondents and Quality Assured Data

Our vetted ASEAN panelists provide responses that are quality assured for falsification free data you can trust, or your money back.

User-Friendly Platform

User-Friendly Platform

Visualise and stack on-demand ASEAN market consumer data easily on our agile and intuitive platform to gain new insights.

How it works

As we all know Data is the new Oil. With a company like Dattel, organizations are now able to access a wealth of valuable data that can help to better define and refine into valuable insights that in turn drives better creativity and growth for clients.

Maureen Tan Andersen
Chief Executive Officer, Thailand

Ready to explore our products?

We have 3 products that meet your specific business needs.

Access and explore holistic on-demand ASEAN consumer behaviour data

Dattel Voyager

With rich longitudinal data that covers 10 verticals and the ability to compare them against location, typology and more, Voyager is a platform that allows you to visualise, explore and gain a new understanding of your target markets’ wants, needs, and whys.

  • Intuitive and interactive platform to explore and visualise data
  • Trustworthy and up-to-date ASEAN statistics and datasets
  • Stackable data across 10 verticals, dimensions and typologies
  • Longitudinal consumer data for better understanding of consumer behaviours and trends
Capture consumer data that matters to you

Dattel Sentinel

Get focused and trustworthy data you need for your campaign on our system with transparent real-time updates.

  • Monitor data capture in real-time from your project dashboard
  • Zero data falsification guarantee
  • Omnichannel data capture for rich insights
  • Fast turnaround with data delivered within 7 working days from commencement

 

Professional data analytics and insights support

Dattel Pathfinder

Get dedicated support to optimise your Voyager subscription and help you carry out and produce custom data analysis and reports while accessing exclusive consumer intelligence events.

  • Optimised data subscription
  • Customised analysis and reports
  • Designed consumer research
  • Networking and thought leadership events

Find out which solution works for your business