Blogs

Bitesized updates and highlights on important Consumer Intelligence topics from the Dattel team.

View all blogs
Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?
Universal Consumer Persona

Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?

Developing customer personas through holistic & behaviour-first approach give businesses multiple perspectives that enable them to drive better growth. Imagine […]

Read blog
The Next Generation of Big Data
Data Science

The Next Generation of Big Data

PICTURE this — your phone wakes you with a pre-set alarm of your choice and flashes the top news of […]

Read blog
Unlocking the Hidden Truth of Consumers
Consumer Intelligence

Unlocking the Hidden Truth of Consumers

In a nutshell, Consumer Intelligence (CI) involves the process of gathering relevant and comprehensive consumer information from varied sources such […]

Read blog

Reports

Detailed ASEAN consumer behaviour and trend reports and projections researched on Voyager and Sentinel.

View all reports

Building Holistic & Data-Driven Consumer Personas
Report

Building Holistic & Data-Driven Consumer Personas

Businesses around the globe are eyeing the revenue potential of more than 650 million consumers living in Southeast Asia. Yet […]

Read more

Reimagining ASEAN Consumers – Report #1
Report

Reimagining ASEAN Consumers – Report #1

This report is part of a series to uncover ‘hidden truths’ about the ASEAN consumer. Dattel’s approach to consumer data […]

Read more

What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?
Report

What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?

Malaysian consumers are more likely to rely on a variety of media for content, as compared to their Indonesian and […]

Read more

What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?
Report

What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?

In order to eliminate gender bias from the analysis, we restricted our focus to gender-neutral personal care product categories only: […]

Read more

Intelligently Curated

Relevant articles and thought pieces gathered from across the Consumer Intelligence industry.

View all curated
From hair salons to gyms, experts rank 36 activities by coronavirus risk level

From hair salons to gyms, experts rank 36 activities by coronavirus risk level

by Taylor DesOrmeau

Read More
More companies turning to data-driven insights

More companies turning to data-driven insights

by Fara Aisyah

Read More

Events

Upcoming Consumer Intelligence networking and thought leadership events

View all events

Get Our Newsletter

The latest news, insights and reports straight to your inbox.