
Media Prima Digital Recommended Assets Leveraging to Face the COVID-19 Pandemic
Businesses can harness the aspect of leveraging assets to ensure business sustainability. As the world is facing the repercussions of […]
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Universal Consumer Persona
Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?
Developing customer personas through holistic & behaviour-first approach give businesses multiple perspectives that enable them to drive better growth. Imagine […]
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Consumer Behaviour
The Rise of Behavioural Data for Marketing, Strategy and Innovation
Understanding consumer holistically will help businesses to thrive during the rapidly changing era The effort to discern the truth behind […]
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