Blogs

Bitesized updates and highlights on important Consumer Intelligence topics from the Dattel team.

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The Next Generation of Big Data
Data Science

The Next Generation of Big Data

PICTURE this — your phone wakes you with a pre-set alarm of your choice and flashes the top news of […]

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Unlocking the Hidden Truth of Consumers
Consumer Intelligence

Unlocking the Hidden Truth of Consumers

In a nutshell, Consumer Intelligence (CI) involves the process of gathering relevant and comprehensive consumer information from varied sources such […]

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Disrupting The Consumer Data Landscape
Consumer Intelligence

Disrupting The Consumer Data Landscape

Our goal at Dattel is to completely understand the consumers in South East Asia. We live in one of the […]

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Reports

Detailed ASEAN consumer behaviour and trend reports and projections researched on Voyager and Sentinel.

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Building Holistic & Data-Driven Consumer Personas
Report

Building Holistic & Data-Driven Consumer Personas

Businesses around the globe are eyeing the revenue potential of more than 650 million consumers living in Southeast Asia. Yet […]

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Reimagining ASEAN Consumers – Report #1
Report

Reimagining ASEAN Consumers – Report #1

This report is part of a series to uncover ‘hidden truths’ about the ASEAN consumer. Dattel’s approach to consumer data […]

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What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?
Report

What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?

Malaysian consumers are more likely to rely on a variety of media for content, as compared to their Indonesian and […]

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What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?
Report

What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?

In order to eliminate gender bias from the analysis, we restricted our focus to gender-neutral personal care product categories only: […]

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Intelligently Curated

Relevant articles and thought pieces gathered from across the Consumer Intelligence industry.

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More companies turning to data-driven insights

More companies turning to data-driven insights

by Fara Aisyah

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Marketers should use a wide variety of criteria to choose third-party data vendor

Marketers should use a wide variety of criteria to choose third-party data vendor

by Jeff Rajeck

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Events

Upcoming Consumer Intelligence networking and thought leadership events

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Indonesia Consumer Intelligence Masterclass: Experience The New Dattel Voyager
Masterclass

Indonesia Consumer Intelligence Masterclass: Experience The New Dattel Voyager

9:00am, Feb 19, 2020
WeWork@Menara Astra, Jakarta

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