Pathfinder

Blogs

Bitesized updates and highlights on important Consumer Intelligence topics from the Dattel team.

Universal Consumer Persona

Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?

Developing customer personas through holistic & behaviour-first approach give businesses multiple perspectives that enable them to drive better growth. Imagine […]

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Data Science

The Next Generation of Big Data

PICTURE this — your phone wakes you with a pre-set alarm of your choice and flashes the top news of […]

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Consumer Intelligence

Unlocking the Hidden Truth of Consumers

In a nutshell, Consumer Intelligence (CI) involves the process of gathering relevant and comprehensive consumer information from varied sources such […]

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Reports

Detailed ASEAN consumer behaviour and trend reports and projections researched on Voyager and Sentinel.

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Report

Building Holistic & Data-Driven Consumer Personas

Businesses around the globe are eyeing the revenue potential of more than 650 million consumers living in Southeast Asia. Yet […]

Report

Reimagining ASEAN Consumers – Report #1

This report is part of a series to uncover ‘hidden truths’ about the ASEAN consumer. Dattel’s approach to consumer data […]

Report

What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?

Malaysian consumers are more likely to rely on a variety of media for content, as compared to their Indonesian and […]

Report

What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?

In order to eliminate gender bias from the analysis, we restricted our focus to gender-neutral personal care product categories only: […]

Marketing
Consumer Behaviour
Data Capture
Business Outcomes

Report

Building Holistic & Data-Driven Consumer Personas

Businesses around the globe are eyeing the revenue potential of more than 650 million consumers living in Southeast Asia. Yet […]

Report

Reimagining ASEAN Consumers – Report #1

This report is part of a series to uncover ‘hidden truths’ about the ASEAN consumer. Dattel’s approach to consumer data […]

Report

What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?

Malaysian consumers are more likely to rely on a variety of media for content, as compared to their Indonesian and […]

Report

What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?

In order to eliminate gender bias from the analysis, we restricted our focus to gender-neutral personal care product categories only: […]

Intelligently Curated

Relevant articles and thought pieces gathered from across the Consumer Intelligence industry.

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More companies turning to data-driven insights

by Fara Aisyah

Blogs

Universal Consumer Persona

Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?

Data Science

The Next Generation of Big Data

Consumer Intelligence

Unlocking the Hidden Truth of Consumers

Reports

Report

Building Holistic & Data-Driven Consumer Personas

Report

Reimagining ASEAN Consumers – Report #1

Report

What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?

Report

What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?

Report

Building Holistic & Data-Driven Consumer Personas

Report

Reimagining ASEAN Consumers – Report #1

Report

What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?

Report

What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?

Intelligently Curated

More companies turning to data-driven insights

Marketers should use a wide variety of criteria to choose third-party data vendor

Events

Pathfinder

Blogs

Universal Consumer Persona

Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?

Data Science

The Next Generation of Big Data

Consumer Intelligence

Unlocking the Hidden Truth of Consumers

Reports

Marketing

Report

Building Holistic & Data-Driven Consumer Personas

Consumer Behaviour

Report

Reimagining ASEAN Consumers – Report #1

Data Capture

Report

What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?

Business Outcomes

Report

What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?

Report

Building Holistic & Data-Driven Consumer Personas

Report

Reimagining ASEAN Consumers – Report #1

Report

What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?

Report

What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?

Intelligently Curated

More companies turning to data-driven insights

Marketers should use a wide variety of criteria to choose third-party data vendor

Events

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