Blogs

Bitesized updates and highlights on important Consumer Intelligence topics from the Dattel team.

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Media Prima Digital Recommended Assets Leveraging to Face the COVID-19 Pandemic

Media Prima Digital Recommended Assets Leveraging to Face the COVID-19 Pandemic

Businesses can harness the aspect of leveraging assets to ensure business sustainability. As the world is facing the repercussions of […]

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Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?
Universal Consumer Persona

Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?

Developing customer personas through holistic & behaviour-first approach give businesses multiple perspectives that enable them to drive better growth. Imagine […]

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The Rise of Behavioural Data for Marketing, Strategy and Innovation
Consumer Behavior

The Rise of Behavioural Data for Marketing, Strategy and Innovation

Understanding consumer holistically will help businesses to thrive during the rapidly changing era The effort to discern the truth behind […]

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Reports

Detailed ASEAN consumer behaviour and trend reports and projections researched on Voyager and Sentinel.

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Building Holistic & Data-Driven Consumer Personas
Report

Building Holistic & Data-Driven Consumer Personas

Businesses around the globe are eyeing the revenue potential of more than 650 million consumers living in Southeast Asia. Yet […]

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Reimagining ASEAN Consumers – Report #1
Report

Reimagining ASEAN Consumers – Report #1

This report is part of a series to uncover ‘hidden truths’ about the ASEAN consumer. Dattel’s approach to consumer data […]

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What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?
Report

What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?

Malaysian consumers are more likely to rely on a variety of media for content, as compared to their Indonesian and […]

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What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?
Report

What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?

In order to eliminate gender bias from the analysis, we restricted our focus to gender-neutral personal care product categories only: […]

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Intelligently Curated

Relevant articles and thought pieces gathered from across the Consumer Intelligence industry.

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Why Marketers Should Shift Focus Beyond Just First-Party Data
Data Capture

Why Marketers Should Shift Focus Beyond Just First-Party Data

by Fred Marthoz

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From hair salons to gyms, experts rank 36 activities by coronavirus risk level

From hair salons to gyms, experts rank 36 activities by coronavirus risk level

by Taylor DesOrmeau

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Events

Upcoming Consumer Intelligence networking and thought leadership events

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