Blogs

Bitesized updates and highlights on important Consumer Intelligence topics from the Dattel team.

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Why Behaviour Archetypes should be the weapon of choice of today’s Marketeers

Why Behaviour Archetypes should be the weapon of choice of today’s Marketeers

According to Kotler, studying consumer behaviour is a task that every year has a  large  influence  in  the  marketing  decision  […]

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Constructing effective consumer messaging

Constructing effective consumer messaging

Did you know that Nike’s famous slogan, ‘Just Do It’ has very sinister origins? And yet, the message behind the […]

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6 types in creating marketing communication

6 types in creating marketing communication

Once the audience is defined, here are six simple steps in creating marketing communications. 1. Set your objective This essential […]

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Reports

Detailed ASEAN consumer behaviour and trend reports and projections researched on Voyager and Sentinel.

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Building Holistic & Data-Driven Consumer Personas
Report

Building Holistic & Data-Driven Consumer Personas

Businesses around the globe are eyeing the revenue potential of more than 650 million consumers living in Southeast Asia. Yet […]

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What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?
Report

What Types of Media Platforms Did Urban Southeast Asians Use in the Past One Month?

Malaysian consumers are more likely to rely on a variety of media for content, as compared to their Indonesian and […]

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What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?
Report

What Personal Care Products Have Urban ASEANs Used in the Past 6 Months?

In order to eliminate gender bias from the analysis, we restricted our focus to gender-neutral personal care product categories only: […]

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Intelligently Curated

Relevant articles and thought pieces gathered from across the Consumer Intelligence industry.

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Why Marketers Should Shift Focus Beyond Just First-Party Data
Data Capture

Why Marketers Should Shift Focus Beyond Just First-Party Data

by Fred Marthoz

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From hair salons to gyms, experts rank 36 activities by coronavirus risk level

From hair salons to gyms, experts rank 36 activities by coronavirus risk level

by Taylor DesOrmeau

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Events

Upcoming Consumer Intelligence networking and thought leadership events

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