Traditional market research tends to give you a quick snapshot of your consumers but not the full picture. Surveys collect like who your consumers are and what they do at a specific time, but these narrow results lack context and . Without the latter, it’s hard to know why consumers do what they do.
Sentinel’s approach of omnichannel data capture means that you are collecting reliable longitudinal data quickly, at competitive prices, and from more angles to give you insight into your consumers’ decision making. Equipped with this data, you can leverage and influence your target markets.