Entrepreneur Liyana Azim found herself in this situation. Her custom wooden furniture business, Doctor Kayu, saw demand dry up overnight. In the following months, she refocused her resources to produce custom laser-engraved wood crafts and set to work to establish the brand’s digital presence.
After spending a few months learning to advertise on Facebook, Liyana was introduced to Dattel’s Voyager platform. At this point, while Facebook ads had exposed Doctor Kayu to a wider audience than before, the reach didn’t quite translate into sales as easily.
Using Voyager’s Holistic Consumer data, Liyana generated a Consumer Persona – a profile that describes the demographic composition, behaviours and interests of Doctor Kayu’s preferred target segment.
This Consumer Persona was then exported to Facebook Ads Manager as campaign ad sets, complete with target interests, and used in various Doctor Kayu campaigns.
Almost immediately, Liyana saw an improvement in the quality of traffic and engagement from her Facebook ads. The ad sets created through Voyager increased Doctor Kayu leads exponentially, growing sales for the business by 212% and its customer database by 199%.
In addition, Liyana spent 39% less than her usual monthly Facebook ad budget to achieve this result.