VOYAGER-BASED AD SETS GREW LEADS AND SALES BY 200% ON A LOWER MARKETING SPEND


At the beginning of the COVID-19 pandemic, sweeping restrictions were imposed upon economic and consumer activity, forcing many businesses to pivot and innovate for survival quickly.

Entrepreneur Liyana Azim found herself in this situation. Her custom wooden furniture business, Doctor Kayu, saw demand dry up overnight. In the following months, she refocused her resources to produce custom laser-engraved wood crafts and set to work to establish the brand’s digital presence.

After spending a few months learning to advertise on Facebook, Liyana was introduced to Dattel’s Voyager platform. At this point, while Facebook ads had exposed Doctor Kayu to a wider audience than before, the reach didn’t quite translate into sales as easily.

Using Voyager’s Holistic Consumer data, Liyana generated a Consumer Persona – a profile that describes the demographic composition, behaviours and interests of Doctor Kayu’s preferred target segment.

This Consumer Persona was then exported to Facebook Ads Manager as campaign ad sets, complete with target interests, and used in various Doctor Kayu campaigns.

“Voyager made it easy for me to access data about my market segment,” said Liyana. “I used to spend a lot of time and effort learning to gather customer data and doing my own data analysis.”

Almost immediately, Liyana saw an improvement in the quality of traffic and engagement from her Facebook ads. The ad sets created through Voyager increased Doctor Kayu leads exponentially, growing sales for the business by 212% and its customer database by 199%.

In addition, Liyana spent 39% less than her usual monthly Facebook ad budget to achieve this result.

“The quality of the leads from these ads are better, which made it easier for my team to close the sales. My acquisition cost per customer even went as low as RM0.50!”

  • Used Voyager to generate a Consumer Persona of preferred market segment
  • Consumer Persona was used as Facebook ad sets for various campaigns
  • Quality of audience traffic improved; increased sales by 212% and customer database by 199%.
  • Savings of 39% of monthly Facebook ad spend. Acquisition cost lowered to RM0.50 per customer

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