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With social media came the defragmentation of markets. Brands suddenly had a bigger audience, but it also meant that smaller, more agile...

If you are not segmenting your target audience or market, and instead of treating them as one block of like-minded consumers, then you...

Chief Executive Officer (CEO) of Dattel Group, Ashran Dato Ghazi said that the government’s MyDigital — the Malaysia Digital Economy...

MARKETECH APAC  started five months ago with a vision to provide an ecosystem for all marketing and marketing tech brands in the Asia...

This initiative ensures that businesses in Malaysia have the necessary access to accurate data which are usually made available only to...

APAC Insider Magazine announces Dattel as the Best Consumer Intelligence Company in the 2020 South East Asia Business Awards. 7 August...

Pre-COVID-19, digital advertising followed a pattern. Marketers relied on a familiar set of audience definitions. Creating those...

As government continue to ease restrictions during the COVID-19 pandemic, the burden of managing risk is shifting to people. Experts have...

Start-ups have increased the use of data as a key tool in their businesses MORE property companies are turning to big data to seek...

For the past few years, ‘data-driven marketing’ has been rated one of the most exciting areas of marketing in our annual global surveys...