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Your centre for research, insights and thought leadership that helps you understand ASEAN markets and the Consumer Intelligence industry
Why you need to get your marketing communications right?
With social media came the defragmentation of markets. Brands suddenly had a bigger audience, but it also meant that smaller, more agile...
Types of Customer Segmentation You Can Start Using Now
If you are not segmenting your target audience or market, and instead of treating them as one block of like-minded consumers, then you...
Putrajaya’s MyDigital Blueprint Initiative Needs To Move Forward With 4 Core Pillars
Chief Executive Officer (CEO) of Dattel Group, Ashran Dato Ghazi said that the government’s MyDigital — the Malaysia Digital Economy...
MARKETECH APAC Top 5 Stories for December 2020
MARKETECH APAC started five months ago with a vision to provide an ecosystem for all marketing and marketing tech brands in the Asia...
Dattel to Uplift 10,000 Businesses in Malaysia with RM 50 Million Data Fund
This initiative ensures that businesses in Malaysia have the necessary access to accurate data which are usually made available only to...
Best Consumer Intelligence Company in South East Asia Business Awards 2020
APAC Insider Magazine announces Dattel as the Best Consumer Intelligence Company in the 2020 South East Asia Business Awards. 7 August...
First-Party vs Third-Party Data: What Marketers Need to Know
Explore why first-party data alone may not provide a complete picture of consumer behaviour and how additional data insights can help marketers better understand their audiences.
From hair salons to gyms, experts rank 36 activities by coronavirus risk level
As government continue to ease restrictions during the COVID-19 pandemic, the burden of managing risk is shifting to people. Experts have advised people for months to wear masks, wash their hands and stay 6 feet apart. But now that some public places are reopening, individuals must decide for themselves which ones to continue to avoid and which ones pose little risk of spreading the virus. MLive spoke to the following four public health experts in Michigan, asking them to ass
More companies turning to data-driven insights
Start-ups have increased the use of data as a key tool in their businesses MORE property companies are turning to big data to seek solutions and plan their business push, besides finding the best solution to address the overhang faced by the sector. Red Angpow co-founder Erhan Azrai (picture) said the country overall is seeking a toward data-driven culture in corporate decision-making. “We see the emergence of companies providing reports and access to tidy up data and the gov
Marketers should use a wide variety of criteria to choose third-party data vendor
For the past few years, ‘data-driven marketing’ has been rated one of the most exciting areas of marketing in our annual global surveys of marketers. And 2019 was no exception. In our annual Digital Trends report, more than one in five (21%) of B2B marketers indicated that data-driven marketing was the single most exciting opportunity for their organisation in 2019, more than any others. Twelve percent of B2C marketers felt the same, below only content marketing and customer
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