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Marketers should use a wide variety of criteria to choose third-party data vendor
For the past few years, ‘data-driven marketing’ has been rated one of the most exciting areas of marketing in our […]
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Overcoming the challenges of data-driven marketing: Bangkok roundtable takeaways
Leveraging data to improve marketing effectiveness has become so commonplace, that using the term ‘data-driven’ with ‘marketing’ almost seems redundant. […]
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