PETALING JAYA, MALAYSIA. Thursday, 8 July 2021. – Dattel Asia Group, a leading data analytics & consumer intelligence company, and EasyStore, a multiple sales channel platform, have joined forces to launch #CelikDataEcommerce — an initiative to help 1,000 online business owners to be sustainable with the power of actionable data analytics.
While it has been spoken of at length, the application of data analytics in the real business world, especially among small and medium enterprises (SMEs) is still at its infancy. This is primarily due to the fact that SMEs severely lack the time and resources to organise, process and manage their data. This collaboration between Dattel Asia Group and EasyStore aims to address the problem via a series of knowledge sharing sessions and easy access to customer data analytics tools.
#CEelikDataEcommerce will be deployed in three (3) phases – preparing and guiding online businesses to kickstart their data journey.Phase 1 – Getting the ideal customer segmentPhase 2 – Empowering merchants’ 1st party dataPhase 3 – Cross-selling & upselling between merchants
Ashran Ghazi, CEO of Dattel Asia Group said, “With the advent of increased privacy environments, merchants will become blind to the behaviour and preference of customers. First party data will be of critical importance. Businesses that can harness them sooner will have an early advantage over the rest. We will help online business owners to be ready and future proof their business now. It is all about making data simplified!”
He also reinforces that while a lot of businesses are just getting into the online space, it is imperative for them to be data aware / #celikdata and take the necessary first steps. “The market moves really fast nowadays, and if online business owners do not equip themselves with the right data, they will surely lose in the market,” he added.
The launch earlier this morning was graced with a keynote from Aiza Azreen Ahmad, Chief Digital Business Officer, Malaysia Digital Economy Corporation. “Data is the new currency. Data-driven innovations will be key towards transforming our future, in line with the goals set forth in the Malaysia Digital Economy Blueprint (MyDIGITAL). We are fully supportive of private sector collaborations such as Dattel Asia Group and EasyStore in making consumer data analytics accessible and affordable via #CelikDataEcommerce.”
“I am very excited about this collaboration with Dattel Asia Group as it will give an edge to EasyStore customers in ensuring that their business remains resilient and we look forward to helping them kickstart their data journey,’ said Frost Chen, CEO of EasyStore. As an omnichannel e-commerce platform, it continuously strives to provide best value to its customers.
To participate in #CelikDataEcommerce and get its benefits (such as training sessions and special rate to customer analytics tools), SMEs are encouraged to join the online community at Facebook EasyStore Community.
About the Company
DATTEL ASIA GROUP
Dattel Asia Group is a Data Analytics and Consumer Intelligence Company.We help you get and grow your ideal customers.We enable businesses to understand consumers and customers from Strategy to Tactical.Our proprietary consumer data set and AI segmentation models enables deep, rich insights for businesses to be ahead of your competitors, increase sales and reduce cost of acquisition, visit www.dattel.asia
EasyStore is an ecommerce solution that enables small businesses as well as established and rapidly-growing businesses to easily sell across multiple sales channels globally and manage them via one centralised system. Founded in 2013, EasyStore has helped over 40,000 businesses around the world sell on their brand online store, e-marketplaces, social media and more. For more information about EasyStore, visit www.easystore.co
Ashran Dato Ghazi, CEO Dattel Asia Group:”First party data will be of critical importance. #CelikDataEcommerce will help online business owners to be ready and future proof their business now. It is all about making data simplified!”
Frost Chen, CEO / CTO Easystore:”#CelikDataEcommerce will give an edge to EasyStore customers in ensuring that their business remains resilient and we look forward to helping them kickstart their data journey.”
Aiza Azreen Ahmad, Chief Digital Business Officer, MDEC:”We are fully supportive of private sector collaborations such as Dattel Asia Group and EasyStore in making consumer data analytics accessible and affordable via #CelikDataEcommerce.”