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HOW AGENCIES CAN USE DATA TO IMPRESS CLIENTS

HOW AGENCIES CAN USE DATA TO IMPRESS CLIENTS

The client is a passenger, and as their agency, you need to get them to their desired destination.  Advertising agencies […]

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3 reasons why your Facebook targeting is not working and how you can fix them!

3 reasons why your Facebook targeting is not working and how you can fix them!

Did you know that 20% of Malaysian Facebook users say that they use the platform for online shopping purposes?  This […]

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Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?
Universal Consumer Persona

Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?

Developing customer personas through holistic & behaviour-first approach give businesses multiple perspectives that enable them to drive better growth. Imagine […]

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Reimagining ASEAN Consumers – Report #1
Consumer Behaviour

Reimagining ASEAN Consumers – Report #1

This report is part of a series to uncover ‘hidden truths’ about the ASEAN consumer. Dattel’s approach to consumer data […]

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Building Holistic & Data-Driven Consumer Personas
Marketing

Building Holistic & Data-Driven Consumer Personas

Businesses around the globe are eyeing the revenue potential of more than 650 million consumers living in Southeast Asia. Yet […]

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Where Did Urban ASEAN Households Buy Groceries?
Vertical

Where Did Urban ASEAN Households Buy Groceries?

In Indonesia and Malaysia, some types of grocery stores are distinctly more popular than others, which is not the case […]

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