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Your centre for research, insights and thought leadership that helps you understand ASEAN markets and the Consumer Intelligence industry
Why you need to get your marketing communications right?
There was a time when brands and advertisers hold the cards in the consumer-brand relationship. Brands would creatively persuade consumers […]
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Marketing
Types of Customer Segmentation You Can Start Using Now
If you are not segmenting your target audience or market, and instead of treating them as one block of like-minded […]
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Media Prima Digital Recommended Assets Leveraging to Face the COVID-19 Pandemic
Businesses can harness the aspect of leveraging assets to ensure business sustainability. As the world is facing the repercussions of […]
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Universal Consumer Persona
Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?
Developing customer personas through holistic & behaviour-first approach give businesses multiple perspectives that enable them to drive better growth. Imagine […]
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Consumer Behaviour
The Rise of Behavioural Data for Marketing, Strategy and Innovation
Understanding consumer holistically will help businesses to thrive during the rapidly changing era The effort to discern the truth behind […]
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Data Science
The Next Generation of Big Data
PICTURE this — your phone wakes you with a pre-set alarm of your choice and flashes the top news of […]
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