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Reimagining ASEAN Consumers – Report #1
Consumer Behavior

Reimagining ASEAN Consumers – Report #1

This report is part of a series to uncover ‘hidden truths’ about the ASEAN consumer. Dattel’s approach to consumer data […]

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Building Holistic & Data-Driven Consumer Personas
Marketing

Building Holistic & Data-Driven Consumer Personas

Businesses around the globe are eyeing the revenue potential of more than 650 million consumers living in Southeast Asia. Yet […]

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SPM 2019 – Kepentingan Data Untuk Perniagaan Masa Kini
Consumer Intelligence

SPM 2019 – Kepentingan Data Untuk Perniagaan Masa Kini

Originally posted on Berita RTM’s youtube channel

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Dattel Shares Holistic Consumer Persona Framework

Dattel Shares Holistic Consumer Persona Framework

As business entities are more data-aware, the importance of getting the right interpretation to get actionable insights can no longer […]

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More companies turning to data-driven insights

More companies turning to data-driven insights

Start-ups have increased the use of data as a key tool in their businesses MORE property companies are turning to big […]

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Understanding IDEAHACK by Dattel – What is Consumer Intelligence?
Consumer Intelligence

Understanding IDEAHACK by Dattel – What is Consumer Intelligence?

Some might be wondering, why did Dattel launch IDEAHACK in the first place? How does one idea make a big […]

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