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Dattel Launches “Covid-19 Insights Circle” to Support Businesses to Adapt to Behavioural Shifts Among ASEAN Consumers

Dattel Launches “Covid-19 Insights Circle” to Support Businesses to Adapt to Behavioural Shifts Among ASEAN Consumers

A data-driven industry support group to understand the possible “new normal” behaviours of ASEAN consumers. 18 March 2020, SINGAPORE: As […]

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Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?
Universal Consumer Persona

Why Does a Good Marketing Strategy Need to Start with Behaviour-First Customer Personas?

Segmenting customers from multiple perspectives enable businesses to discover the hidden truths of consumers and drive better growth. Imagine you […]

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Dattel Officially Launches the Latest Consumer Intelligence Console Powered by A.I.

Dattel Officially Launches the Latest Consumer Intelligence Console Powered by A.I.

Businesses must be ready to adapt to new methodologies of market segmentation to stay ahead of the competition in the business […]

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AyTech Championed IDEAHACK by Dattel 2019

AyTech Championed IDEAHACK by Dattel 2019

UTP final-year student announced as the winner of first innovation initiative by Dattel 18 Feb 2020, PETALING JAYA: A final-year […]

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Reimagining ASEAN Consumers – Report #1
Consumer Behavior

Reimagining ASEAN Consumers – Report #1

This report is part of a series to uncover ‘hidden truths’ about the ASEAN consumer. Dattel’s approach to consumer data […]

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Building Holistic & Data-Driven Consumer Personas
Marketing

Building Holistic & Data-Driven Consumer Personas

Businesses around the globe are eyeing the revenue potential of more than 650 million consumers living in Southeast Asia. Yet […]

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